Concurrent with building GB Herndon & Associates she continued to provide insurance consulting services and developed a national underwriting, program or Blue Cross/ Blue Shield which became known as Protocol Through the 1990’s. She also served as advisor to many insurance companies such as United Healthcare, AIG and BlueCross/Blue Shield to name a few. Dr. Herndon diversified into new markets with additional insurance and financial services and real estate development. These markets included U.S Colleges/Universities student loan programs, not-for-profit associations and private corporations. To facilitate market entry, the company formed strategic partnerships with recognized leaders in various product segments. She continues to reinvent herself and remains a formidable international entrepreneur engaged in sustainable energy solutions, strategic consulting in the extractive industry and providing guidance in socioeconomic development of emerging markets. She has served as adviser to several presidents across the world including Sultan of Brunei, Presidents of Malawi, Senegal, Botswana, Zambia, Namibia, Cote D’Ivoire, Burkina Faso, Equatorial Guinea, Ghana, Gabon, Cameron, Tanzania, Kenya, Ethiopia and the SADC, COMESA and ECOWAS regions in Africa.